27 Jul 2026 · 10 min read
PrestaShop 1.6 in 2026 — maintain, update or rebuild?
Seven years without a security fix, PHP out of support, modules to repurchase case by case: the facts to decide with, backed by official sources.
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SEO and e-commerce content advice for PrestaShop — practical guides, no filler.
24 Jul 2026 · 4 min read
AI assistant or sustained production: two ways to put AI to work on PrestaShop
AskAI's arrival in PrestaShop raises a good question — between an assistant you query and content production sustained over time, which do you need?
Read the article24 Jul 2026 · 4 min read
Planning three months of content in one morning
The method for preparing a store's editorial quarter in a single session: choosing topics by season and by catalogue, then scheduling everything ahead.
Read the article24 Jul 2026 · 4 min read
AskAI and PrestaShop MCP Server — what changes for your store
PrestaShop launches AskAI, its native AI assistant, and takes the MCP Server module out of beta. What these two really do, without the jargon.
Read the article24 Jul 2026 · 5 min read
Publishing to PrestaShop without opening the back office
Write, schedule and publish articles and product descriptions without logging into PrestaShop: how remote publishing works, what it changes day to day, and its limits.
Read the article24 Jul 2026 · 5 min read
Who holds the pen? AI is already in the chain, the question is elsewhere
Agencies, SEO experts, merchants: almost everyone already uses AI to produce content. What separates good from bad is not the tool, it is who decides.
Read the article23 Jul 2026 · 3 min read
SEO + GEO — getting cited by ChatGPT, Perplexity and AI Overviews
GEO (Generative Engine Optimization) tunes your content for AI answer engines. What changes compared with SEO, and how to be the source that gets cited.
Read the article23 Jul 2026 · 5 min read
Managing SEO across several stores — the agency method
Running SEO for ten, twenty or fifty stores without drowning: the method, the traps of multi-client work, and the tooling that holds the load.
Read the article22 Jul 2026 · 3 min read
Core Web Vitals on PrestaShop — the field guide
LCP, INP, CLS: what Google actually measures, why a PrestaShop store often struggles with it, and the fixes that move the needle first.
Read the article22 Jul 2026 · 3 min read
The editorial calendar of an online store — the template
A simple editorial calendar for keeping an e-commerce blog alive: what to publish, when, around which commercial peaks — and never running out of topics.
Read the article22 Jul 2026 · 6 min read
Industrialising content production for your clients
Going from 4 articles a month to 40 without blowing up the workload or the quality: the SEO content chain an agency can actually sustain.
Read the article21 Jul 2026 · 6 min read
Billing SEO content in a way that stays profitable
Retainer, time and materials or performance: how to price an agency content engagement when production is AI-assisted, without breaking the market or your margin.
Read the article21 Jul 2026 · 3 min read
Blog or product pages — where should your SEO start?
Limited time and budget: rewrite your product descriptions first, or launch a blog? The decision rule, based on the state of your catalogue and your goals.
Read the article21 Jul 2026 · 3 min read
The long tail, the SEO gold mine of e-commerce
Long, precise queries convert better and rank faster than head keywords. How to mine the long tail hiding in your own store catalogue.
Read the article20 Jul 2026 · 3 min read
Humanising AI-generated content — the checklist
A correct AI text with nobody inside it does not convert. Seven concrete edits to give a generated piece a voice, evidence and a point of view.
Read the article20 Jul 2026 · 3 min read
Migrating PrestaShop without losing your search visibility
Changing version, theme or domain without collapsing your SEO: the checklist of redirects, URLs and tags to secure before and after the switch.
Read the article19 Jul 2026 · 5 min read
PrestaShop SEO — the practical guide, from 1.6 to 9
Friendly URLs, tags, structured data, content — the SEO fundamentals that work on every PrestaShop version, with no rebuild and no miracle plugin.
Read the article19 Jul 2026 · 5 min read
Product descriptions — the method for copy that sells and ranks
Structure, target keyword, title and meta tags — the complete method for turning silent product pages into pages that convert and rank.
Read the article19 Jul 2026 · 3 min read
Title tag and meta description — the 70 and 160 characters that win the click
Two invisible tags on your site decide your click-through rate in Google. Formats, formulas and the common mistakes, so you can write them properly.
Read the article19 Jul 2026 · 2 min read
Why a blog on your PrestaShop store (and what it really earns)
Comparisons, buying guides, advice — a blog ranks your catalogue on searches your product pages never reach. Here is why, with figures.
Read the article18 Jul 2026 · 5 min read
AI writing for your e-commerce blog — what actually works
AI can write your blog, but not any old way. What works, what can be spotted a mile off, and the method for keeping control.
Read the article17 Jul 2026 · 4 min read
How to find keywords for your online store
Your best keywords are asleep in your own catalogue. The complete method for finding them without a paid tool — long tail, customer questions, competitors.
Read the article16 Jul 2026 · 5 min read
E-commerce internal linking — the practical guide
Internal linking is the most underrated SEO lever a store has. How to connect blog, product pages and categories so that authority actually circulates.
Read the article15 Jul 2026 · 4 min read
Duplicate content — getting out of the supplier description trap
Your supplier sends the same descriptions to 200 stores. Why it sinks your SEO, and how to rewrite your catalog without spending a quarter on it.
Read the article14 Jul 2026 · 4 min read
ChatGPT for your product descriptions — the limits of copy-paste
Writing product descriptions in ChatGPT works fine one at a time. What breaks at catalogue scale: context, copying, tags, consistency.
Read the article13 Jul 2026 · 4 min read
How many blog posts a month for an online store?
Two? Ten? Thirty? The right publishing rhythm for an e-commerce blog, with figures and a sample calendar — and why regularity beats volume.
Read the article12 Jul 2026 · 4 min read
Product schema markup — the structured data that earns clicks
Price, stock and reviews right inside Google: what Product structured data brings to a PrestaShop store, and how to put it in place.
Read the article11 Jul 2026 · 5 min read
Writing a buying guide that converts — structure and examples
The buying guide is the e-commerce format that earns the most — when it is well built. Standard outline, concrete examples and mistakes to avoid.
Read the article10 Jul 2026 · 4 min read
PrestaShop 1.6 and SEO — modernising without migrating
Still running PrestaShop 1.6? What really holds your search visibility back, what has not changed at all, and the plan to stay in the race.
Read the article9 Jul 2026 · 5 min read
Search intent — matching the right query to the right page
Informational, transactional, navigational: understanding search intent avoids the number one SEO mistake in e-commerce — aiming the wrong page at the right query.
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