Title tag and meta description — the 70 and 160 characters that win the click

Before ever visiting your store, the searcher reads two things: your title tag and your meta description. Those two win — or lose — the click against the neighbouring results. They deserve better than default values.

The title tag: 70 characters to convince

This is the blue link in the search result. The rules that matter:

• 70 characters maximum: beyond that, Google truncates mid-word. PrestaShop shows a counter set to that recommendation, in fact.
• Target keyword first, precision second: "Honda Civic cold air intake kit — stainless steel, 30-min fit".
• A concrete promise rather than a pile of keywords: stuffing shows, and Google rewrites the titles it judges artificial.
• Unique per page: two pages with the same title cannibalise each other.

By default, PrestaShop uses the product name. That is fine, rarely optimal: the name describes, the title has to make someone want to click.

The meta description: your free ad

It does not influence ranking directly — it influences the click-through rate, which does count. 160 characters to:

1. Restate the search intent ("Looking for a 45 L pack for three days unsupported?");
2. Give the differentiating argument (material, warranty, shipping);
3. Call to action, without a forced exclamation mark.

An empty meta does not display emptiness: Google grabs an extract from the page, rarely the right one. A written meta means you choose your own sales pitch.

The mistakes that cost clicks

• The same text duplicated across dozens of product pages.
• A title that repeats the meta word for word — two slots, two messages.
• Capitals everywhere and "BEST PRICE!!!": filtered, rewritten, ignored.
• Plain omission: most catalogues have no meta description written at all. That is a bonus for whoever starts first.

Doing it across a whole catalogue

Writing 70 + 160 characters per product is a jeweller's job… multiplied by hundreds of references. That is exactly the use case for Publium's product description generation: for each product, the AI proposes a title tag and a meta description set to the recommended formats, built around the target keyword you choose — with a preview of the Google result before publishing, as in PrestaShop's own SEO panel. The checks verify length and the presence of the keyword; you review, you publish, and the page is up to date in the store.

And to take up even more room in that shop window, the logical next step is Product schema markup: price and stars then appear underneath your 230 characters.

Two tags, 230 characters: short, decisive, and now possible to automate without sacrificing quality. Want us to handle it for you? Ask for a demo — the effect is measured in weeks.