Pricing · orders of magnitude
What content costs, and what Publium takes off the bill.
We don’t publish a grid yet: it gets set with our first customers, and a price announced too early is a wrong price. In the meantime, here are the market benchmarks — the real ones, the ones you pay or charge.
Hand-written content, in France
| Service | By whom | Range |
|---|---|---|
| SEO blog article, 1,200 wordsbrief, keyword research, writing, proofreading | Experienced web writer | €150 – 350 |
| In-depth article, same lengthangle, data, internal linking, rank tracking | SEO consultant or agency | €300 – 500 |
| Rewritten product sheetdescription, title tag, meta description | Writer or agency | €50 – 150 |
| A 300-sheet catalogthe project almost nobody starts | Fixed-price engagement | €15,000 – 45,000 |
*Ranges observed on the French market, as a benchmark. They vary with the sector, the technicality and the experience — and they are justified: in a content engagement, typing is the smallest part of the work.
What Publium takes off the bill
- Files and approvals going back and forth over email
- Logging into each store’s back office
- Copy-pasting, formatting, hand-written tags
- Publishing and scheduling it, store by store
- Looking for the next topic from scratch
What it doesn’t take off
- The person who picks the angle and approves the text
- Knowing your products and your customers
- The craft of whoever proofreads — they’re the one signing
The model
A monthly subscription, with a clear quota
On quoteA fixed monthly rate based on connected stores and content volume, not a price per article. During the beta, invoicing is manual and the grid is set with you — tell us your volume, we answer with a number.
- The PrestaShop module’s blog stays free, no matter what
- Your content stays in your store, even if you leave
- No online payment during the beta: a quote, then an invoice
One store or fifty — tell us which
We’ll get back to you quickly, usually within one business day.
What we get asked about price
- Why not show a price right away?
- Because it would be wrong. We’re setting the grid with our first customers — real volumes, number of stores, level of support. A price published before anything has been signed is a hypothesis dressed up as a commitment.
- Cheaper or dearer than a writer?
- Different. A writer charges per piece and brings an outside eye; Publium is a subscription that removes the production and publishing work. Many agencies keep both: the tool for volume, the human for the pages that carry weight.
- What if I only have one store?
- That’s common, and often where the gap is widest: with nobody assigned to write, the blog and the sheets don’t move at all. Tell us your catalog and the rhythm you want, we’ll scope it at your scale.
- What commitment?
- No fixed term. You stop whenever you like: generation stops, the blog and everything already published stay in your store.
Another question about price? Let’s talk.
